Insight
You do not have to sell
Sometimes the right answer is a family transition. Sometimes it is to wait. A good advisor is willing to say so.
The market for advice around Indian SMEs is full of people who need a transaction to get paid.
That creates a quiet pressure: every conversation leans toward a sale, even when a sale is the wrong instrument.
Sometimes the right answer is a family transition. Sometimes it is a management transition. Sometimes the business needs three years before it is ready. Sometimes the right answer is to do nothing.
Our job is to make the decision clearer, not to manufacture a transaction.
Liquidity is one option among several. Stewardship is the frame. If the company can survive a change of person, the founder has choices. If it cannot, the founder has a constraint dressed up as a company.