About Appropriate
Appropriate helps owners of established Indian SMEs navigate succession. We are not primarily a business broker. We help founders build businesses that can survive a change of person.
Succession. Stewardship. Independence. Legacy. Readiness. Those words are the work. Shareholder-value slogans are not.
We sit before the CA, the lawyer, the broker and the banker. We figure out what needs to happen before they become relevant. We coordinate specialists. We do not replace regulated advice.
We work with a limited number of founders at a time. Selectivity is part of the practice, not a marketing line.
Built around one belief.
Designed does not mean sold. It means the people, customers, reputation and capital you spent decades building can continue if you are no longer the person holding them together.